When I met Laura Arteaga Fierro many moons ago, I fell in love with her colourful and vibrant designs. LocaPlaya is a Tenerife-based fashion brand that represents a dynamic lifestyle characterised by a burst of colours, originality, and creativity. 

At the heart of LocaPlaya is an infectious optimism and a fearless attitude that goes against what is traditionally expected of a fashion brand. Laura shares my belief that fashion should be a playful and exuberant expression of life. With its chameleon-like adaptability and dreamy, coquettish style, LocaPlaya encourages a carefree approach to fashion, celebrating the joy of self-expression. Each collection is a testament to Laura Arteaga Fierro's commitment to crafting pieces that are as lively and imaginative as the island that inspires them.